The world of internet marketing can be a really confusing place that can seriously discourage people who are just getting started. The most difficult thing for beginners is actually finding information and courses that actually work or aren’t filled with outdated information. Instead, many bad courses are sold on the promise of easy money with minimal work but don’t actually provide the buyers with any legitimate information. In other words, too many programs out there are downright scams.
But that doesn’t mean that there aren’t any legitimate programs out there. In fact, there are many well meaning internet marketing professionals that actually go out if their way to make some truly great courses that show their students techniques that really work.
One of the more popular programs out there is without a doubt Google Sniper 2.0. It comes from the mind of George Brown, the well known internet marketer. But if you’re reading this review, you are no doubt wondering whether or not this program is actually worth it or if it is just another overhyped scam. Keep reading this review to find out.
Who is George brown?
First, let’s look into George Montagu Brown, the author of this program. Who is he and is he really a marketer worth listening to?
George is originally from the United Kingdom and he got his start in internet marketing at an early age. In fact, he started affiliate marketing at 17 years old and apparently has found massive success doing it (on his blog he claims that he was a Clickbank bestseller 4 times).
Now of course he has put together his very own products, including Google Sniper version 1 and 2.0 as well as the more recent Predator System.
An interesting thing about him is that all the courses he has put out lay out strategies that have worked for him at one point or another. However, because internet marketing is an always evolving game, it doesn’t mean that all of his strategies will stand the test of time.
What is Google Sniper?
At its core, this program is a course on how to make money online by leveraging existing search engine traffic and various affiliate programs. By placing a small site between the customer (i.e. the searcher) and the product in question, the owner of the site can make a commission if a successful referral is completed. This is called affiliate marketing and is the strategy behind this program. What’s great about affiliate marketing is that there is no need to create a market but rather the strategy relies on finding an existing market and tapping into it.
Of course, this is an oversimplification but the main idea is there. It’s also worth noting that Google Sniper is on its second version, dubbed version 2.0. In the next section, we’ll go over the main differences between both.
What’s the difference between versions 1 and 2 and does the strategy still work?
If you have been following the search engine marketing community at all over the past couple of years, you know that google has adopted a variety of algorithmic updates that change how websites are ranked. These have changed the landscape quite a bit and made it that some of the information shared in some older courses was outdated.
These updates are a big reason why George Brown updates his course to Google Sniper 2.0. There are a series of additional sections that were added to the first course that explained how to make sniper style sites were still able to rank.
The new course therefore goes into more detail on things like the ideal keyword density to use in the articles and how to vary the anchor text of incoming backlinks. However, despite these updates, Google Sniper is still far behind other programs in terms of off page SEO (i.e. building backlinks).
What is the strategy behind Google Sniper?
A photo of George Brown, creator of Google Sniper
As we mentioned earlier, the main strategy here is to put up small websites, rank them on the first page of the search engines and let them make commissions on autopilot. The entire system is sold on the idea of being dead simple to implement and that is only focuses on the most basic elements needed to make autopilot commissions on the internet.
As George Brown puts it in his course, all that one needs is traffic and conversions. That is true. However, in order to achieve that, there are a few elements that absolutely need to be in place otherwise the whole system falls apart (especially for getting search engine traffic).
So what are the most basic elements that are required? We’ll look into how the course teaches these elements in another section but basically, what is needed is proper keyword research, on page website optimization and off page website optimization.
This is a very important part of any search engine marketing system because out of all the queries that users enter into the search engines, only a few actually have any commercial value (important for earning commissions). So, the sections on keyword research teach the users to find search terms that have commercial value, have a good amount of traffic and have sufficiently low amounts of competition. By targeting the right keywords, building the sites and getting the traffic is as easy as possible and the time required to do so is shortened dramatically. This is one of the points that Google Sniper gets right, although it could go a bit deeper in explaining how to find these keywords.
It is said that ranking in the search engines is either easy or impossible. Proper keyword research plays a role in this but more than anything it’s the on-page SEO factors that will decide whether a site will rank or not. Therefore, the course goes over all of the intricate elements that a page (and a site) need in order to get rankings as easily as possible.
Off Page SEO
In the course, George talks about the fact that if the keyword research is done properly, that off page SEO is barely even necessary. While that is true to some extent, it is some seriously wishful thinking. It is possible to find keywords that will get you traffic without building backlinks but the good ones are extremely hard to find. The course doesn’t really acknowledge that and as such, gives you some overly simple strategies to get backlinks. The problem is, George’s backlink strategy is laughable at best and honestly won’t help a site get ranked if there is even minimal competition.
That does it for now. We will finish this Google Sniper review in the next post that should be coming in the next couple of days. In the meantime, if you really want a solid search engine marketing strategy to follow, I recommend Bring The Fresh from Kelly Felix. This guy understands how to rank a website in google. If you want proof, know that those are the strategies that I used to rank this very site at the top of google for the term “Google Sniper”.